DIGI Distribution – Online / VOD Distro & Marketing for Indies

I caught wind of the DIGI  Distribution model from @MilesMaker™ via a Facebook post. It seemed incredibly apropos to my current situation.

My regular followers know I have two completed feature films. One is  Broken Hearts Club (2008) and the other is Serious Rogers (2010). BHC went into “distribution” via a sales rep and a nonexclusive arrangement with Goliath Promotions. In my heart I’ve always felt that it deserved more. Bigger. Better. Then Serious Rogers was finished and right out of the box it went bigger and wider. There was massive interest in this neo-noir thriller. I met with several BIG distributors at AFM and corresponded with them for months afterwards.  Eventually the super slow market and poor economic conditions of 2011 led everyone to pass.

I tried to take Serious Rogers to VODO.net for a torrent release. My thinking was that I would benefit from the exposure and thus be in a better position for my third film. Unfortunately I found the site clumsy and severely lacking in customer service.

I looked at Mininova as another torrent-release option. Ugh! For sure these folks are shooting themselves in the foot with their labyrinthical web sites. Fuck-a-torrent, I said.

I considered a serial release via a web series portal because I wasn’t into doing the whole YouTube marketing thing myself but I didn’t get a timely response from the upstart web series portal. I started reconsidering Distribber.  Distribber offers a  service that provides the filmmaker with 100% of his revenues, but he pays a hefty fee of  $1200-1500 upfront. In order to use Distribber’s services I would have to go back to Indiegogo and launch a crowdfunding initiative to raise the money. Meh.

DIGI Distribution

Then I read Miles’ post about Digi Distribution. The process works like this: after submission of a DVD screener and approval  you get a nonexclusive distro agreement offering 70% of gross sales, placement on iTunes, Amazon, Netflix, Hulu, Amazon, DirecTV, Dish Network, COX, Comcast and Cable VOD. DD does all the marketing for you. They even pay the encoding fees.

So far, I don’t see anything to complain about. I’m going to give ‘em a shot using both of my films and report my findings here on my blog.

From Depression to a New Direction

Prioritize Your PASSION, Your LOVE, Your ADVENTURE

This mantra came to me one morning as I thought about how I would convey my latest epiphany to the world. I’ve been in a state of inner upheaval — that is, my mind has been going through emotional changes as I try to get a handle on just what the f*ck I’m doing.

Taking all things into consideration, I had to admit one thing: I think I’ve been affected by a mild case of depression for the last sixty days. That said, I don’t know many people who can write three TV series pilot treatments, a TV pilot script, critique two scripts and complete two feature screenplay rewrites in two months while they are depressed. 

I wasn’t down in the dumps, moping in a dark house, sitting in a corner sucking my thumb or telling everyone to “Go to hell!”  The Marine in me will not allow me to sit idly by, feeling sorry for myself while there are things that need doing.  It’s just that the adventure that we call life was starting to feel tedious. I’d lost touch with the core thing that lifts, inspires and motivates me… creating.  To be more specific: creating with words.

It has been a rough and tough year.

On the film front we’ve had several false starts with my heart project, Legend of Black Lotus. Although I am looking at some potentially amazing news, every inch of the journey has been ripe with controversy, issues and complications. While my crowdfunding attempt was finally successful (1 for 3), my trip to Hong Kong didn’t happen because of a NY birth certificate issue. While teensy distribution opportunities continue to manifest for my romantic dramedy Broken Hearts Club, it’s been four years since I made BHC and 2 years since its premiere at the Hollywood Black Film Festival.  For my neo-noir action thriller, Resurrection of Serious Rogers, which began as a web series, it’s been an up-and-down roller-coaster ride, varying from high distributor interest to no-one-is-returning-my-calls.

Miraculously, despite these challenges I haven’t had a cigarette since 1pm, January 5, 2011.

This stuff is par for the course. I’m not surprised by it, but I was affected by it.   Events had touched me emotionally, psychologically and spiritually.  My natural recourse (read: defense) has been to dive head-first into another script and pour all of the emotion, disappointment and confusion onto my characters.

The fact is, in 11 months I’ve been crazy busy and working hard.

In 330 days I’ve written:

  • …[rewritten] Legend of Black Lotus (version 7) five times
  • …feature screenplays for: Demigod (version 3),  Deterrence Theory (version 3), Snake Tsunami (version 2),and  President’s Day: Nations United (version 2)
  • …a 62-page spec episode for Breakout Kings (for the Disney/ABC fellowship)
  • …a 35-page spec pilot for an Untitled ensemble cable TV series
  • …a 52-page spec pilot for an actress at a major Hollywood management company
  • …a treatment for new sci-fi TV series
  • …a treatment for new teen drama TV series
  • …a treatment for comedy Tween series for Nickelodeon / Disney
  • …an outline for a my next short film, Moonlight Prodigy.

When I am writing, the world stands still. And all that writing was a distraction.

I had to admit that the place I found myself was a direct result of the choices I’d made. Mine. My choices. All mine. Once I accepted that, I immediately started to ask myself, How can I significant changes, fast? And that led me to another question: What are your dreams, Angelo? What are your passions, your adventures and your loves?

The above line of questioning led me to one undeniable fact: when it comes to my career:  writing is my passion, producing is my love and directing is my adventure.  So… it looks like I was pursing things from back to front instead of from front to back.

So how do I change course and position myself to fully exploit my passion, my love and my adventure?  Simple: step out of the director’s chair for a while.  I’m always telling people that if I had to choose between writing and directing, writing would win every time.  It’s in my DNA.  It’s what I wanted to do since I was in elementary school. I can never stop writing, but I can postpone directing for a while — at least on bigger projects…

Like, perhaps…Legend of Black Lotus.  Not long ago I created a wish list of people I’d “accept” as directors if the best way for me to get funding for Black Lotus was  by hiring a name director.  I like my list. I may never use it but I like it.  If I were to step down from directing Black Lotus I’d be more firmly positioned in the role of producer — with creative control, or course.  I’m talking about being a REAL producer, not just a marketing and distribution guy.  Now that I have opened myself to this new realm of possibility as a writer I can mentally focus on, and enjoy,  fine-tuning my other projects, web content, proposals and TV pitches.

I can focus on developing and optioning screenplays, finding and working with high concept writers.  I can go after projects that speak to me. There’s a script in development by @JustinWHedges that I am in love with and the writer is someone who gets the idea of high concept, commercial value.  I can also find directors to direct some of my projects.

And, as a writer/producer, I can still write  anytime, anywhere and develop my own projects too. So, f*ck depression. It’s time to get busy.

Broken hearts never die, they just find a new movie outlet: FlickLaunch

 

Broken Hearts Club is the movie that just keeps on giving.  I received word today that we’d sealed a deal with FlickLaunch. Flick Launch is in beta and uses the Facebook fan page platform to stream movies. With FlickLaunch, Facebook friends can “LIKE” the film page to gain access to the movie.  The first 100 viewings will be absolutely FREE. After that friends will pay $1-5 to stream the movie in a 640 x 360 window (16 x 9) resizeable to full screen.  Films follow the generally accepted guidelines of the MPAA.  Broken Hearts Club is unrated, but would most likely receive a R rating if it were rated.

“Broken Hearts Club” is still heart-breaking

Just in:  new online platform licensing with Veoh via a 50/50 rev share and they (Veoh) place the ads.  There is a 25% cap on the net, so fees and commissions of any sort cannot be over 25% of the total revenue.  They appear to be a quality top of the line Online platform.   They report quarterly and pay no later than within 45 days of the quarter.  We’ll see.
Meanwhile – I am expecting quarterly reports from Fetch TV here shortly.
Also, Flix On Stix apparently had an influx of funding (I hear) and Broken Hearts Club is first on the list.  They sound positive that soon BHC will be available …on your Flash Drive!